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Al Ghurair Properties announces partnership with Siemens to implement sustainable smart solutions

13 January 2022, Dubai, United Arab Emirates:

Al Ghurair Properties, the real estate development arm of Al Ghurair Investment, today announced a strategic partnership with Siemens to implement their world-leading patented Siemens Demand Flow® Solution technology along with digital services at Al Ghurair Centre. The partnership aims to accelerate Al Ghurair Properties’ objectives in the areas of innovation, digitalisation, and sustainability.

Al Ghurair Properties announces partnership with Siemens to implement sustainable smart solutions
Friday 14 January 2022

13 January 2022, Dubai, United Arab Emirates:

Al Ghurair Properties, the real estate development arm of Al Ghurair Investment, today announced a strategic partnership with Siemens to implement their world-leading patented Siemens Demand Flow® Solution technology along with digital services at Al Ghurair Centre. The partnership aims to accelerate Al Ghurair Properties’ objectives in the areas of innovation, digitalisation, and sustainability.

The signing ceremony was held virtually in the presence of Sultan Al Ghurair, CEO, Al Ghurair Properties and Franco Atassi, CEO Smart Infrastructure, Siemens Middle East. Also in attendance were, from Al Ghurair Properties, Anwar Atari, Vice President Finance, Ahmed Al Hadithy, Head of Operations and Ahmed El Bassyouni, Head of Hospitality and Commercial Leasing, and, from Siemens Middle East, Wolfgang Eger, CFO Smart Infrastructure, Wael Badawy, Head of Energy Performance & Services and Jamie Hoyzer, EVP Finance, Energy & Performance Services.

The technology provided by Siemens will optimise the performance of the mall’s systems, enabling the monitoring and controlling of the building’s operations and functions, including air conditioning and energy usage. Siemens’ solution will help reduce carbon emissions, conserve energy, and lower operating costs. It aims to generate potential energy savings of up to 2.7M kWh annually, which will curb carbon emissions by 1,400 MT each year. Additionally, the technology will allow Al Ghurair Centre to operate on a cloud platform to enable smart operations such as providing live updates of the mall’s energy consumption and CO2 impact, as well embedding an interactive dashboard to demonstrate consumption across any time period.

Siemens Demand Flow Solution optimises both chilled water and air distribution systems without compromising on the comfort of the cooling services. It is designed to deliver immediate results through automated technology, and its built-in analytics alleviate constraints on customers’ internal resources and extend equipment life.

As 2021 marks the 40th year since Al Ghurair Centre was established as the country’s first mall, this is apt testament to the business’ future direction and its commitment to elevating corporate citizenship.

Commenting on the partnership, Sultan Al Ghurair, Chief Executive Officer of Al Ghurair Properties, said:

“We are delighted to enter this new partnership with Siemens, a global leader in providing innovative solutions, to accelerate our transformation journey and support our digitalisation and sustainability objectives. Through the implementation of smart technology at Al Ghurair Centre, we aim to accelerate our sustainability targets and reduce the mall’s carbon footprint. Furthermore, this agreement is testament to our commitment to supporting the country’s leadership to turn the UAE into one of the most smart and sustainable countries in the world.”

Franco Atassi, Chief Executive Officer, Siemens Smart Infrastructure in the Middle East, said:

“We are honoured to be a trusted partner of Al Ghurair Properties in their digitalization journey. Buildings are becoming highly connected and data-rich environments, and the technology that Siemens is delivering will enable Al Ghurair Centre to become a smart facility that’s sustainable, efficient, safe and comfortable.”

About Al Ghurair Properties

Al Ghurair Properties’ mission is to deliver integrated and sustainable communities that offer an enriching lifestyle. For three decades, the company has been at the forefront of real estate development in the UAE serving clients efficiently across the hospitality, residential, office, industrial and street retail, and continues to exceed expectations.

For media enquiries, please contact:

Sara O’Hara
Group Communications & Press Office, Al Ghurair Investment
Email: sara.ohara@al-ghurair.com
Phone: +(971) 50 9299 540

Al Ghurair Foods-owned Serendib Flour Mills launches first high-fibre wheat flour product in Sri Lanka

16 March 2022, Dubai, United Arab Emirates:

  • Al Ghurair Foods’ Serendib Flour Mills launched the new product in Sri Lanka, building on its crucial role as a major wheat flour producer
Al Ghurair Foods-owned Serendib Flour Mills launches first high-fibre wheat flour product in Sri Lanka
Wednesday 16 March 2022

16 March 2022, Dubai, United Arab Emirates:

  • Al Ghurair Foods’ Serendib Flour Mills launched the new product in Sri Lanka, building on its crucial role as a major wheat flour producer
  • Launch comes as Sri Lankan government takes measures to avoid country-wide food crisis

Al Ghurair Foods, part of Al Ghurair, one of the leading diversified UAE family businesses, has launched Sri Lanka’s first high-fibre wheat flour product to the market through Serendib Flour Mills (SFML).

As supply chain disruptions continue to constrict availability of essential commodities in the country, the launch ensures that high quality, nutritious flour is widely available to all across the country. This builds on the company’s extensive history in Sri Lanka as a major supplier in the local consumer foods industry since 2008 – playing a valuable supporting role in the country’s pursuit of food security.

Further, the new product is expected to strengthen SFML’s market leading position in Sri Lanka, further catering to the more diverse dietary preferences and needs of consumers.

Commenting on the launch, John Iossifidis, GCEO, Al Ghurair Investment, said: Sri Lanka has long been an important market for Al Ghurair, with Serendib Flour Mills mirroring our core parent company values and commitment to facilitating meaningful change. For 14 years, SFML has been a chief player in providing food security and enhancing product diversity in the country. We are honoured to support the Sri Lankan community by facilitating food supply and providing healthy, organic food across the country, particularly as other essential commodities are unfortunately in short supply.”

SFML is one of the most trusted suppliers in Sri Lanka’s consumer foods industry, committed to an uninterrupted supply of essential wheat flour to the community – riding on the decades of experience of its parent company Al Ghurair Foods, which has presence in 25 countries and four continents.

Branded as 7 Star Fibre Plus, the new product is nutrient enriched, catering to growing consciousness around nourishing healthy lifestyles, as consumers become more aware and discerning about their food consumption.

Djamal Djouhri, CEO, Al Ghurair Foods LLC, added: “The post-pandemic world has shed light on both challenges and opportunities in the global food sector, and Al Ghurair Foods, together with its subsidiaries across the world, is committed to continuing our mission of providing high-quality, essential products that are both widely available, and promote the nourishment of our customers.”

As part of the launch ceremony, SFML also updated its brand identity through a new logo design, which pays homage to its proud grassroots heritage in Sri Lanka. It was unveiled by Al Ghurair Investment’s Group CEO, John Iossifidis, along with other dignitaries from the Al Ghurair and SFML.

Vijay Sharma, Chief Executive Officer Serendib Flour Mills Sri Lanka comments: “For 14 years, we have nourished the nation of Sri Lanka and we are proud to hold a trusted role in preserving our country’s food security. Engrained in the country’s history, we wanted to curate a brand design that embraced Sri Lankan heritage, and spoke to the hearts of our valued customers and communities. Our new logo brings together three key elements: the lion, the blue water lily, and wheat, which combined, reflect the courage and majesty of the country, commemorate the humanity driving it forward, and the nourishment provided by harvest.”

About Al Ghurair Investment  

Al Ghurair Investment aims to set the standard for family business groups in the Middle East. AGI is proud of its deep roots in the UAE, which trace back over six decades. Building on this enduring legacy, the Group has established diversified operations spanning more than 50 countries across the globe, employing approximately 28,000 people. Today, the Al Ghurair family name is synonymous with the development of the region and AGI builds on this long history of innovation and entrepreneurship through its operations in seven distinct sectors including food, resources, properties, construction, energy, mobility and ventures.

From its modest beginnings as a local trading business, the investment Group continues to be guided by its purpose: ‘Enhancing Life’. In order to fulfil this, AGI is dedicated to the adoption and implementation of best practices in all areas of its business, including investment and governance, in order to enable and drive future prosperity and benefits for the communities within which it operates.

For media enquiries, please contact:

Sara O’Hara
Group Communications & Press Office, Al Ghurair Investment
Email: sara.ohara@al-ghurair.com
Phone: +(971) 50 9299 540

2021 marked a year full of Milestone Moments at Al Ghurair!

05 January 2021: 

These achievements are a significant part of our transformational journey, and testament to the dedication and commitment of our Purpose-led people.

Congratulations to all involved in shaping the future of this prestigious company.

2021 marked a year full of Milestone Moments at Al Ghurair!
Wednesday 05 January 2022

05 January 2021: 

These achievements are a significant part of our transformational journey, and testament to the dedication and commitment of our Purpose-led people.

Congratulations to all involved in shaping the future of this prestigious company.

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Al Ghurair marks major digital milestone

15 December 2021: 

Today marked a momentous day at Al Ghurair as we took a significant stride along our digital transformation journey – launching Microsoft Dynamics 365 across three of our business units, as well as performance management for our Leadership community. This is the first phase of the wider Future Dynamics programme, which will see the full Al Ghurair group of businesses transfer to the new system.

Al Ghurair marks major digital milestone
Wednesday 15 December 2021

15 December 2021: 

Today marked a momentous day at Al Ghurair as we took a significant stride along our digital transformation journey – launching Microsoft Dynamics 365 across three of our business units, as well as performance management for our Leadership community. This is the first phase of the wider Future Dynamics programme, which will see the full Al Ghurair group of businesses transfer to the new system.

Commenting on the milestone, Marinda Sheahan, GVP, Group IT, Al Ghurair stated: “Al Ghurair is on a trajectory of extensive transformation in line with our ambitious 2025 roadmap. For the business to be able to achieve this, an optimised digital ecosystem is paramount. With Dynamics 365, we are enabling a more agile, data-rich and cohesive business that is empowered to become Fit For Future.

Today’s phase 1 launch is a huge accomplishment, achieved in half the time of usual programme of this complexity. The successful Go Live is underpinned by five core elements:

  • Purpose – driven by a passion to enhance life for the business;
  • Teamwork - building a ground-up, high performing and harmonious team;
  • Collaboration – working with key partners across the business, gaining insights and support;
  • Determination – driven by a collective desire to achieve our goals;
  • Resilience – embracing challenges and difficulties with a tenacious mindset.

Thank you to everybody involved, and we look forward to continuing our journey together!