A smoothie transition with Al Ghurair Retail Featured

Al Ghurair Retail and Smoothie King have begun a 45-store expansion with the opening of their first regional outlet in Burjuman – one of the oldest shopping malls in the UAE – on 1st September 2016.

The outlet is the first of 45 branches expected to be launched over the next five years in the GCC by Al Ghurair Retail, for an area development agreement signed with the international smoothie brand.

With a product offering that is fully customisable and includes a wide variety of nutritional smoothies, Smoothie King's value proposition has been unmatched for nearly half a century. With the focus shifting to international market growth, expansion in the Middle East is an important step forward in Al Ghurair Retail's ambitious growth plans of opening more than 1,000 new franchises worldwide by the end of 2017.